How Content Is Changing The SEO Game

How Content Is Changing The SEO Game

November 20, 2021

Want to grow your website traffic consistently, attract new customers, build loyalty with current customers, and become a brand leader in your space? The goal is to continually add value by publishing informative, well-written articles created with strategy and customer engagement in mind. Hire a content writer through GYDE and start growing today!

Post frequent and consistent content that drives educational and entertainment value, and you'll increase your website's traffic. More traffic equals more leads for both B2B and B2C companies, whether you're marketing SEO services or the latest footwear, or have a news-driven website that relies on increased traffic for stronger advertising revenue.

 

Increase Traffic To Site

Companies see significant benefits when they blog frequently compared to companies that blog infrequently or not at all. More people on your site can only mean more potential for reservations/bookings, more submissions to your contact form, and more potential client inquiries. Stronger website traffic is good for any kind of business – especially for visitors who discovered your content as they were searching for a solution to their problems. Create content that speaks to your target audience's pain points, and make sure the headlines accurately describe the content that follows.

 

Repurpose Content Across All Platforms 

Blogging for your business also helps you get discovered via social media. Every time you create a new article, you're creating content that people can share on social networks Twitter, LinkedIn, Facebook, Pinterest which helps expose your business to a new audience that may not know you yet. Blog content also helps keep your social media presence going. Instead of asking your social media manager always to create brand new content for social media (or creating that content yourself), your blog can serve as that repository of content.

 

Allows You to Target More Keywords

Blogging gives you a great opportunity to target keywords that you cannot target with your landing pages. You already have optimized landing pages for each of your services and an optimized homepage for your main keywords. You can start a blog, perform your keyword research to find out what other search terms people use that are related to your products and services, and start publishing content.

 

Build Internal Linking 

So much of SEO is about links and internal links are the easiest ones for you to get since you can create them for yourself. Failing to include internal links on your website that point users from one page on the site to another is one of the simplest SEO mistakes you can make. While you can probably find some good internal linking possibilities on the main pages of your website, once you start publishing blog posts, the opportunities will really blossom. As you add more pages on various but related topics, you add more opportunities to naturally link those pages to each other. Every time you do so, you can strategically use the anchor text to better tell Google what the page you're linking to is about – strengthening its connection to your target keywords in how the algorithm sees it.


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