I began my career as an agency copywriter, working on branding campaigns and winning awards for print, radio, and TV. I often got to produce my own radio scripts. Another skill I developed was writing direct response copy, learning the tactics to engage skeptics and convince them to become customers. Since then I have worked as a freelancer, specializing in long-form pieces like articles, case studies, best-practice guides, and white papers. Clients hire me because they need help getting complex ideas organized into a streamlined form that makes the most sense to their customers. And also because they want to be able to hand off projects to be completed without a lot of hand-holding.
I began my career as an agency copywriter, working on branding campaigns and winning awards for print, radio, and TV. I often got to produce my own radio scripts. Another skill I developed was writing direct response copy, learning the tactics to engage skeptics and convince them to become customers.
Since then I have worked as a freelancer, specializing in long-form pieces like articles, case studies, best-practice guides, and white papers.
Clients hire me because they need help getting complex ideas organized into a streamlined form that makes the most sense to their customers. And also because they want to be able to hand off projects to be completed without a lot of hand-holding.
I have written two short books on content writing, one of which cracked Amazon's Top 100 Kindle Books on Business Writing.
I have written two short books on content writing, one of which cracked Amazon's Top 100 Kindle Books on Business Writing.
"I am an engineer and transitioning into a new role where I will be taking over our company’s white paper responsibilities from one of our VPs. Brian’s book changed my (work) life drastically!" Review of my book, How to Write a White Paper in One Day.
My agency awards in print and broadcast were regional and the trophies are collecting dust somewhere.
Pfizer
Zillow
Webex
Providence Health
PCS Retirement
Vestas (wind power)
Getac (military grade laptops)
