About
A distinguished marketing industry thought leader & executive whose deep expertise is prominently highlighted in the areas of SEO & paid performance marketing. Graduating with a strong foundation in computer science & graphic design from Purdue University, Giordan epitomizes a perfect blend of technical prowess & creative vision. His entrepreneurial endeavors include being an early founder of Market Brew, an enterprise SaaS marketing analytics & AI search engine startup. This innovative venture not only resulted in patents (valued at $15M+) but also introduced a quantitative SEO approach unparalleled by any other marketing SaaS vendor to this day.
His journey is marked by exceptional achievements, notably driving over $100M+ in incremental revenue for esteemed clients & brands. As a thought leader, his specialization in SEO & Paid Media buying strategy has been instrumental in elevating brand visibility & revenue streams. Giordan has showcased a remarkable ability to drive 500-1000+% increases in clients' quantity of top-ranked keywords in short time-frames leading to significant organic traffic growth, as well as consistently high double to triple-digit growth in client ROAS on the paid side, affirming his mastery of marketing strategy. Moreover, his expertise in crafting expert landing pages & conversion funnels, coupled with customer lifecycle programs, has led to massive uplift in conversions & Lifetime Value (LTV) metrics, illustrating his profound understanding of consumer behavior.
Beyond his technical & strategic aptitude, his passion for education & human psychology have been instrumental in his success as a people manager. His ability to unite diverse talents towards a common goal is a testament to his exceptional leadership skills honed during his tenure as a Team Captain for Purdue & TEAM USA Swimming. An avid athlete, Giordan's achievements extend beyond the marketing arena, earning him a World Championship silver medal, a World University Games record, 3x Purdue University records, multiple NCAA academic & athletic "All-American" honors, as well as being a 2008 Olympic Trials Finalist.
With this truly unique blend of technical expertise, creative vision, leadership acumen, and a competitive spirit, Giordan stands as a beacon of expertise & innovation in the digital marketing realm, and continues to make a lasting impact in both the marketing industry & the broader spectrum of life, leaving an indelible mark on all endeavors he undertakes.
Specialties:
Growth Strategy, SEO, Paid Media, CRO, Analytics, Email, Automation, B2B & B2C Sales
Portfolio
Services Offered
Email Marketing & Campaigns
Front-End Design & Development
Platform Experience