I help brands lower acquisition costs by adding direct (publisher buys like newsletter, podcast, site sponsorship, content syndication) and programmatic (display, native, audio, connected TV) media to their marketing strategy.jillparkinson.comjill@neat-digital.com- Decreased CPL by 24% QoQ via display, webinar, podcast, newsletter, native, and content syndication buys for a SaaS client.
Achieved a CPL that was half the cost of what they achieved on paid social and search.- Doubled inbound leads while keeping CPL costs flat in under three months via programmatic ads for an aviation client.- Brought in a lead via a newsletter buy that ended up being a $1M+ deal for a client in the nonprofit space. (I know marketing doesn't usually take credit for leads like this, but I feel like this one deserves merit!)- Decreased CPA 75% for an ecommerce client using display and native ads.